PORTFOLIO 2024
Marketer/ Graphic Designer/ Video editor
BASED IN CT
CHRISTIAN PANAGROSSI
CHRISTIAN PANAGROSSI
About
PORTFOLIO 2024
Hello! My name is Christian Panagrossi. I am a proud graduate of Providence College, class of 2024, with a degree in Marketing. Born and raised in Branford, CT, I've always been passionate about how products and ideas can be communicated to different audiences. Over the past four years, I've immersed myself in the world of marketing and content creation, honing my skills in crafting messages that resonate.
My journey through marketing has allowed me to explore various facets of the field, from digital marketing strategies to content creation that engages and inspires. My experiences have not only equipped me with the technical know-how but also taught me the importance of storytelling in building a brand.
As I continue to grow and evolve in my career, I remain committed to leveraging my skills to help brands connect with their audiences in meaningful ways. I'm excited about the possibilities that lie ahead and look forward to contributing my creativity and strategic insights to the ever-evolving landscape of marketing.
CHRISTIAN PANAGROSSI
PORTFOLIO 2024
NOTABLE PROJECTS
CLIENT:
PROVIDENCE COLLEGE
FRIAR FANATICS
@pcfriarfanatics
Project N.1
During my tenure at Providence College, I had the privilege of being a part of the "Friar Fanatics" social media and marketing team. My role primarily involved crafting engaging content and analyzing metrics to effectively promote games and various sports events across campus. Throughout my involvement, I took the lead on numerous posts, each garnering impressive viewership ranging from 30k to 60k views. This experience not only honed my content creation skills but also deepened my understanding of strategic promotion in the dynamic realm of collegiate sports.
CLIENT:
SCALED.AI
@scaled.ai
Project N.2
As a marketing consultant for Scaled.AI, an innovative chatbot service, I played a pivotal role in strategizing and implementing their marketing initiatives. My responsibilities were multifaceted, encompassing the conceptualization and design of distinctive branding and logos, the creation of engaging and persuasive promotional materials, Help in the development of a sleek and intuitive website interface, and the execution of targeted email marketing campaigns. This comprehensive approach ensured a cohesive and impactful market presence for Scaled.AI, leveraging my expertise to drive their brand recognition and user engagement.
CLIENT:
DENTAL ASSOCIATES OF SOUTHERN NEW ENGLAND
Project N.3
As a key marketing consultant for Dental Associates of Southern New England, I was instrumental in revitalizing their brand identity and digital presence. My role was comprehensive, involving the redesign of their logos and branding to better reflect their commitment to excellence in dental care. I spearheaded the development of a brand new website, prioritizing user experience and functionality to enhance patient engagement and accessibility. Additionally, I formulated and executed a dynamic social media marketing strategy, aimed at increasing their visibility, fostering community engagement, and establishing a stronger connection with current and prospective patients. This multifaceted marketing approach significantly elevated their online presence, setting a new standard for excellence in their digital communications.
CLIENT:
The Guild Pawtucket
Project N.4
As part of my Marketing Capstone project at Providence College, I helped develop a marketing plan for a local brewery, The Guild. Our strategy focused on partnering with a local charity to enhance The Guild's corporate social responsibility while also boosting its business. We employed three research methodologies: client interviews, surveys, and on-site observations. These allowed us to thoroughly address our core question. Additionally, we conducted a SWOT analysis, PESTLE analysis, and a social media audit to better understand our client’s needs. Our survey findings suggested that customers of The Guild are more likely to support a business that aligns itself with a charity. Additionally, it became evident that enhancing social media advertising strategies could increase customer awareness of charity events. We recommended a partnership with the Providence Animal Rescue League, aligning with community values and the evident local passion for dogs, to help The Guild fulfill its corporate social responsibility goals.
CLIENT:
House of Hope PVD
Project N.5
At Providence College, I developed a comprehensive social media strategy for a local nonprofit, House of Hope. This project involved conducting a social media audit, defining goals and strategies, and identifying the target audience, which were crucial in shaping this plan. My approach led to a brand refresh, a detailed content calendar, and a budget plan all of which aligned with our goals. These elements were designed to significantly enhance the organization's ability to attract volunteers and corporate donors.
Creator of:
Ninteen62
Project N.6
I have also had the pleasure of beginning to develop my own clothing line, Nineteen62. Although still in its developmental phase, Nineteen62 embodies the bold spirit of the 1960s and the resilience of bodybuilding, blending them with the sophisticated heritage of the East Coast and Ivy League. Our brand stands for inclusivity and innovation, offering lifestyle and gym wear that balances dark, edgy vibes with classic elegance. We empower all to flaunt their unique style and strength, crafting versatile, high-quality pieces that resonate with the timeless and dynamic energy of an inspired, active life.
The vision for Nineteen62 is to elevate the active lifestyle through vintage-inspired garments that redefine the gym and everyday experience. Our aim is to craft pieces that perfectly blend high-fashion sensibilities with practical sportswear functionality. We design versatile attire that combines timeless elegance with modern comfort, suitable for both vigorous workouts and daily activities. We empower individuals to express their unique style and personality through their activewear, seamlessly transitioning from intense workout sessions to casual outings. We are committed to superior quality and craftsmanship, ensuring each piece not only withstands the rigors of an active lifestyle but also maintains its aesthetic appeal. Ultimately, Nineteen62 transforms the fitness journey into a statement of personal style and expression, turning every aspect of the active routine into a testament to individuality and design excellence.
